Look who's Blogging now!
No less a thought leader than Tom Peters himself! His company re-did their corporate website a month or so ago, shifting to a central focus on blogs from Peters' and his team. Then, yesterday, Tom wrote a long entry on direct marketing which included this bit:
(4) Upon re-reading Michael Levine's Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between, I summarily decided that my future-for good or for ill-lies to a significant degree in blogging. (Again: Stay tuned!)
Tom Peters? Seeing his future in blogging???? We'll see. I have to say, though, I've been a fan of Peters ever since he and Bob Waterman wrote In Search of Excellence in 1980. And, yes, he's out there. And yes, he's right a lot of the time. And, reading his site, he has some very timely (read: same day) insight into how companies work and don't work.
It's worth reading. And it's free.
I hope you find it helpful. I sure do.