Survivals, from Seth
Maybe I’m just noticing better due to our collaborative blogging effort with Jeff Angus on finding and eliminating "survivals".
Enter Seth Godin, one of the best marketing thinkers around, who blogs yesterday on survivals in on-line shopping carts. Yeah, survivals don’t have to be old to be real.
His point is how awfully persistent these things can be. Note how his example also shows up in our “interruption of flow” tool to find them.
Enjoy Seth’s excellent writing.
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